Strategic Sales And Marketing Planning

November 20, 2025
Raddison Blue Hotel - Lagos

The window to win in competitive markets is shrinking fast. Teams without sharp sales and marketing plans drift, make costly mistakes, and lose growth momentum. What sets winning managers apart is their ability to build strategies that cut through the noise and deliver results that matter. Smart planning is not optional; it is the baseline for sustained success. Join us to build the skills that set winning managers apart and drive sustained success.

Course Objectives

  • Conduct market research to uncover customer needs, trends, and competitive insights.
  • Lead SWOT analysis to guide clear, focused strategic planning.
  • Implement sales and marketing plans with clear success measures.
  • Perform pricing analysis that drives profitability and market fit.
  • Conduct competitive analysis to surpass rivals and capture growth.
  • Develop and control marketing budgets for maximum ROI.

Who Should Attend

his course is designed for Chief Marketing Officers, Commercial Directors, Sales Managers, Branch Managers, Brand and Communications Managers, Business Development Managers, Client Relationship Managers, and Key Account Executives.

Course Duration & Format

November 20–21, 2025 (2 Days)

Raddison Blue Hotel - Lagos

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